Betsy Ludlow is the founder and president of Slim and Tone. She is a twenty-five year marketing veteran and previous owner of three Slim and Tone locations in eastern Pennsylvania.

Prior to her launch into the fitness industry, Betsy spent twenty years with American Express in New York most recently as senior vice president of marketing for the corporate services division. Betsy directed all strategic planning, product development, advertising, promotion and sales support for the American Express Corporate Card, American Express Business Travel and American Express Purchasing Card. During her career at Amex, she held positions throughout the company including stints in the consumer card and investment divisions.

Betsy received her Masters of Business Administration from The Wharton School, University of Pennsylvania. Before business school, she held brand management positions with Nestle and Nabisco.