Different Approach
If you have checked other websites for providers
of hydraulic circuit equipment, you will see that our credentials
and our approach to this business are different. Slim and
Tone is headed up by a marketing professional with 25+ years
of experience, of which 18 years were spent with a major financial
services firm in New York.
Most of our competition, in contrast, have
credentials as fitness club managers, weight management experts,
aerobic instructors etc. Fitness expertise is clearly important,
but operating a successful club has more to do with generating
awareness and driving traffic through the door than being able
to differentiate between rhomboids and deltoids! As with any
other commercial venture, success is driven by good planning
and organization, knowing how to attract and keep customers,
running a smooth and efficient operation, properly managing
the books and hiring the right people. If you lack skills in
any of these areas, it will be even more important for you
to get guidance and support from business-oriented experts.
Our club locations in Pennsylvania served (and continue to
function) as a "laboratory" for testing new ideas
and techniques to build and keep members. We track not only
how effective a given idea has been, but also how efficient
it was in signing new members. As a Franchisee, you will have
access to these learnings and can apply them to your own business.
You can take advantage of our specific experience with:
- Newspaper ads (varying sizes in both paid
and unpaid circulars)
- Valpak and other coupon inserts
- Direct Mail Postcards
- Outbound Telemarketing
- Point of Sale Displays
- Corporate Wellness Programs
- Member Referral Programs
- Special Events
- Networking
- In-Store Promotions
- Other Revenue streams
If you want to learn how to exercise,
go with the fitness experts. But,
if you want to learn how to launch and grow your new business,
go with the team that has the skills and experience to help
you succeed.
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