One of the first things I did when I stopped working in New York was to get into the routine of exercising every day. I had heard about Curves for Women from my sister-in-law who was then a member. I thought it looked like a routine I could stick with and something that would help me get back to a size 8-10! I joined the local facility and went there religiously five mornings aweek for two years.

During this time, I observed a wonderful sense of community and the forming of new relationships. I also sensed that the concept of a fast and effective women-only fitness center was filling a real void in the market place. There are so many women of all ages who need exercise in their lives-but many have never felt comfortable in traditional, co-ed gyms. Now we have a solution!

But, I also observed things at Curves (and studied their franchise material) that I knew could be improved upon. For the franchisee, I believed that the contractual terms could be made more affordable and less restrictive. For members of the club, I felt that the exercise equipment and the physical surroundings should be upgraded in quality-and the hours of operation should be extended for greater convenience (that is, open all day).

So, with this in mind, I opened the first Slim and Tone club in Warminster, Pa in February 2002 followed by a second, third and fourth location later that year in Bristol, Torresdale and Holland -all towns in eastern Pennsylvania. The Torresdale location was purchased by an outside investor prior to opening.

The Slim and Tone franchise operation was launched in January of 2003. After one year in operation we now have over 100 locations in 23 states. We have also sold the franchise rights internationally for the Asia Pacific region. Their first location opened in Shanghai in June, 2003 followed by a second in December of 2003.

The demand for a viable franchise alternative to Curves is what prompted us to start Slim and Tone. We appear to be on the right track based on what our franchise buyers are saying about our concept and training. To quote some of our recent participants:

"Great franchise training! The Slim and Tone staff offered a comprehensive view of the entire project, step by step instructions for the business set up, excellent equipment training, complete shopping lists to get the new owner started, and full support all along the way. This program is the best value available in the fitness industry today!" --- Marti Deputy, Gardnerville, NV

"The training program was well organized, with the appropriate balance between classroom instruction and hands-on experience in the club setting. There was no question that the information and presentation were well prepared. Particularly helpful is the way the owner's manual and training curriculum are organized -- progressing through each stage of club management. After training, we have been supported every step of the way." --- Ray Bykowski, Cheshire, CT

The concept of a women's-only fitness club is bound to grow in popularity throughout the United States and internationally. However, there has to be a better, less restrictive way to open new locations than what is currently available. We hope that Slim and Tone will prove to be the right solution for you.

If you want to learn how to exercise, go with the fitness experts. But, if you want to learn how to launch and grow your new business, go with the team that has the skills and experience to help you succeed.